Email and Digital Marketing Specialist – Toronto, Canada | Permanent

Our exciting health and wellness client in North York is seeking an Email Marketing Specialist with exceptional Salesforce Marketing Cloud expertise. You come with savvy digital marketing experience with a focus on email marketing strategies and executional tactics. You know how to optimize email outreach, make iterative improvements through A/B testing, drip campaigns and know CASL rules and regulations. You have experience designing and building emails, UX journeys and automations in Salesforce Marketing Cloud. Recommendations to integrate SMS Mobile Connect to the existing platform is key.

You will also own the set up and configuration of email campaigns for tracking and analytics.  You must be able to take the lead and work with Salesforce support or in-house developers to troubleshoot any failures or glitches.

In addition to Email Marketing, you have strengths in earned and paid Social Media strategies, can demonstrate effective use of SEM, SEO and content marketing to improve search ranking and drive leads. Although selling B2B, outreach of B2C targeted audiences is essential for business growth. You can run concurrent campaigns for divergent audiences to increase awareness, continuously engage, and generate leads.

Technically you come with:

  • Deep level experience with Salesforce Marketing Cloud
  • Familiar with WordPress and WPBakery Page Builder
  • A/B testing practices
  • Google marketing including Search Console, Adwords, Analytics
  • Experience with the latest trends and best practices in online marketing and measurement

You must have strong analytical and data-driven thinking, be comfortable in a fast-paced environment, are a self starter and excellent problem solver.  You also find startup environments exciting and have a true entrepreneurial energy. The prospect of joining an organization that works with several Fortune 100 companies and has 100% growth year over year thrills you!

Please apply for this position through our Online Registration System.

We appreciate your interest but due to time constraints we can only contact candidates in consideration. Creative Niche is dedicated to matching outstanding communication, design and interactive professionals with the right companies. If you are not contacted for the current role(s) for which you have applied, please be confident that your application will be electronically filed for future searches.

In accordance with the Accessibility for Ontarians with Disabilities Act, Creative Niche welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process for Ontario jobs. To request an accommodation, please contact Creative Niche.

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